(865) 238-5600

Flooring Marketing So Good, You’ll Need More Installers

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“I came into this with very limited experience in web design, and the Slamdot team made each step of the process seamless.”

“We just completed our second website with Slamdot and are every bit as pleased with our experience as we were the first time working with them. I came into this with very limited experience in web design, and the Slamdot team made each step of the process seamless. I was able to show their design team a few photos of what we were looking for and they were able to tailor a design that would perfectly represent our company in functionality and aesthetic. Kyle and Kaitlin were excellent communicators and were quick to make any updates or changes we requested. It’s been a pleasure working with them, and I would 10/10 recommend them to anyone looking to build or upgrade their website!”


HomeChoice Windows, Doors & Flooring

With locations in Tennessee, Georgia, Alabama and North Carolina, HomeChoice represents more than a dozen of the top manufacturers of windows and doors in North America.

Our Challenge

A majority of their business had been done through connections to architects and builders, and they wanted to show some credibility with a website, and eventually add more brands & vendors. They also wanted to create a retail awareness, and have people be able to pull up website in other cities for those reps & locations.

Our Strategy
  • Website Design
Established In 2005

Top Rated Digital Marketing Agency

We are a USA-based digital marketing agency that focuses on the real metrics that grow a business – sales, revenue, and profit. Our success depends on whether your flooring business is getting more phone calls, it’s that simple.

What You’ll Get With A Free Proposal

Competitor Research

Keywords, bids, site audits

SEO Site Audit

Check your site’s SEO score

Transparent Quote

A price for everything, detailed & clear


Search Engine Optimization

A comprehensive online marketing strategy for the Flooring industry begins with organic search engine results. When someone in your area is searching for "Flooring" you want to make sure you are an option. Our Flooring SEO strategy will help increase your website rankings for important keywords in your market, increase website traffic, and increase phone call volume and form fills.

On-Page SEO

Using foundational on-page SEO strategies, we optimize your individual webpage content, from top to bottom, to maximize your keyword usage and other aspects.

Keyword Research

We research keywords and competitors, so we’re specifically targeting the areas that matter most to your business.

Anchor Linking

We look for broken links, and other opportunities to fix or improve your website’s internal linking structure.

Page Speed Optimization

We go through and optimize your website for desktop and mobile page speed to help improve rankings and user experience.


Website Design

Your online marketing efforts begin and end with your website. Great website design can make or break a digital marketing campaign. It’s important because your SEO depends on it, your authenticity depends on it, and your dollar depends on it. In many cases, your website is the first impression you make, and if it doesn’t stand out from the competition, or worse, if it doesn’t function properly, then you could be losing business. We’ll help you build an affordable, mobile-friendly website to accompany your digital marketing campaign.

No Long-term Contracts

Some companies make you “rent” your website. We believe you should own your website, and we don’t charge additional fees to release our work.

Simple Pricing

We are all about convenience and straightforward pricing. There are no hidden fees or sales gimmicks here. You’ll know exactly what you’re getting and the cost.

No Proprietary Software

We build websites on WordPress, so you can always make changes yourself, and have the option of moving your website to another web host at any time. No hassle.

Dedicated Project Manager

Everything is done in-house, and you can meet with the person working on your website or marketing campaign at any time.

Start Marketing Your Flooring Business

Give us a call today at and let us help determine a winning digital marketing strategy that fits for your flooring business.


Paid Search Ads

One of the quickest ways to get your business at the top of a search engines results page (SERP). These ads will allow your business to be shown when people are searching for your keywords on the SERP, Google Maps, Bing Maps, Gmail, and other search partner's websites. We will strategically research keywords, build your campaigns, write creative and compelling ad copy, and actively manage your campaign by making adjustments and tweaks to improve ROI. Our pay-per-click services include both Google Ads (formerly Google AdWords) and Bing ads.

Better Keywords

We’ll actively add negative keywords, research new opportunities, and lower cost-per-clicks.

Simple Pricing

We use simplified, transparent pricing based on ad spend so that you always know what you’re paying us.

Spying on Competitors

We actively watch the competition in your market to make sure we stay ahead.

A/B Testing

We A/B test hundreds of variations of keywords and ads to make sure we get the most profitable combination.


Local Service Ads

With Google's new Local Service Ads you can receive leads directly from potential customers through phone calls and messages. The best part about Local Service ads is that only you pay for the lead, not for a click. After passing the screening process, you will receive the trusted Google Guaranteed badge on your profile. You can manage your leads, track bookings, and reply to messages from customers through the convenient app provided by Google.

How We Work Differently

Fair Terms

We don’t lock our customers into contracts they can’t leave. We only ask for 6-month agreements, and you can leave at any time if we aren’t getting results.

100% In-House

Our entire team is located here in the United States, and nothing is farmed out to a remote contractor in another country or another state.

Billing Transparency

We use easy, flat-rate, tiered pricing so you know exactly how much you’re paying us and exactlyhow much you’re paying for the ad spend.

Free Tips

Helpful Flooring Marketing Tips

5 Conversion Rate Optimization Hacks for Your Flooring Company's Website

Years ago in the world of marketing, companies got flooring leads by letting their fingers do the walking. They took out a large, colorful ad to attract the attention of potential customers. Eventually, the Yellow Pages succumbed to the digital marketing boom. Online marketing for flooring contractors became the new way to grow a flooring business.

Flooring Marketing Tips to Improve Your Local SEO

When you take the time to fully understand how local SEO works it can have a major impact on your flooring company’s branding and exposure in Google’s search results. When your flooring business is consistently shown at the top of the search results to local consumers looking to hire for a flooring job, it drives highly motivated traffic to your website.

See More Helpful Tips